Our objectives for 2013
Some of the key burning issues the AMF will be addressing in 2013 are:
- Ensuring that the industry is able to track Media Inflation on a monthly basis.
- Continuing to provide industry insights via the AMF Marketing Column in The Media.
- SAARF Audit
- TAMS CPT TMG Trading
- AdEx and continuing to work with Nielsen to ensure we have reliable data.
- TV Landscape and the day to day challenges the industry faces planning in SA while dealing with clients wanting guarantees. This is a more informal “let’s help each other” forum than the discussions happening with SAARF and TV Stakeholders.
- Tenders & Pitches Guidelines for the Media Agencies