Nielsen and Cinema data update

Cinemark have reworked data back to January 2010. Unfortunately due to system errors, they are only able to report Jan 2010 - Dec 2012 at an advertiser level, not at a brand level. This has been fixed from January 2013.

  • Popcorn are compiling their January and February 2013 data.
  • We have met with Nielsen, and agreed that cinema will be reported like the OOH sector i.e. we will report one cinema line, and not split out Popcorn and Cinemark
  • Jan/Feb data will be supplied to Nielsen in the next few weeks for upload, and we will sense-check the data on their test system
  • All being well, this Jan-Feb data will be released in April, and then every month thereafter as per normal.
  • Nielsen is considering whether to release my backdated data as Cinemark donít have it at brand level, and Popcorn are unable to go back before January.

industry calendar

latest news
Access Frequently asked questions and answers here.
Interested parties are welcome to let us know if they want to participate in this initiative.
latest buzz